Guide to Designing a Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want to stand out from among your competitors, you need to be creative with your logo. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are still in and looks great. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. These symbols communicate to people that your business is the law. You logo should be more than just the picture of a gavel. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
A single thing can be used to make a great logo. Examples of this are first letter of one of the partner’s names. If there is a common letter in the partners’ names, then it could be a good one. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. You can use the letter Z if your company name is Zanes Law.
It is through your logo that people will know what your specialty is. Divorce lawyers can use a man and a woman to be a part of their logo. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. These logos will connect you to your customers. It tells them exactly what you do and how you can help them.
You can also use you law firm’s name in your logo. Your name can have the power to attract clients to your firm. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. Pairing your name with an icon or a monogram will surely put a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.
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